Sony launches new TV range

Sony last week announced the launch of the Braviatm EX43O and EX330, its new range of direct lit LED TVs (KDL-40EX430 & KDL-32EX330) as well as dynamic edged LED (KDL-24EX430), bringing a top notch visual experience to viewers in a slim, elegant and affordable package.

Featuring the Bravia Engine 3rM image processing engine, the Braviatm EX430 and EX330 delivers an increased depth and clarity in order to provide users with a truly immersive cinematic experience. Viewers will also be left in awe by the breathtaking colours that the Bravia Engine 3rM technology delivers, as it makes millions of improvements to each frame before viewers even see it.

Also bringing more to the table in the visual department is Sony’s Clear Resolution Enhancer and MotionflowrM technology. Clear Resolution Enhancer not only greatly reduces noise to create sharper and more natural images but also improves contrast to add a startling sense of realism to the images viewers see, while the MotionflowrM technology ensure that on-screen action always remains precise and smooth no matter how fast and exhilarating it gets.

The Direct LED technology utilised by the Braviatm EX430 and EX330 provides a greater contrast and deep blacks, while the dynamic backlight control function ensures that both TVs are energy efficient.

The Bravlatu EX430 and EX33O both come equipped with photo frame mode, letting users browse through their photos while listening to their favourite radio station, allowing you to set the mood as you share your memories with your beloved family and friends.

The new BMVIA EX430 and EX330 are available at Siedles Showrooms.