SriLankan Airlines in a new design era

SriLankan Airlines partners with Sri Lanka Design Festival: launches luxuriously designed flatbed at SLDF this November

SriLankan Airlines, Sri Lanka’s national airline, in a bold attempt to enhance its products and services to drive the country’s ongoing boom in tourism and economic development will launch its latest addition: The luxury flatbed on Business Class. Partnering with Sri Lanka Design Festival (SLDF) 2011, the airline will also support the many industries involved in the Festival such as apparel, hospitality, advertising, interior and architecture through this partnership.

Sri Lanka’s apparel industry welcomes SriLankan Airlines’ partnership with SL Design Festival; “We’re glad to have SriLankan’s support for the apparel industry through SLDF and we look forward to working with them,’’ said Hirdaramani Director and SLDF Board member Nikhil Hirdaramani.

SriLankan Airlines will soon equip its long-haul fleet with luxury flatbed seating providing its Business Class passengers with the ultimate comfort in air travel. The airline is to formally launch this new designer addition to its flights on the first day of the prestigious SLDF 2011.

Joint Apparel Association Forum Executive Committee member and SLDF Board member Kumar Mirchandani thanked SriLankan for supporting the festival stating: “As members of an industry that constantly engages with the national airline, we look forward to SriLankan’s new additions and upgrades and their unveiling at an event frequented by apparel leaders.”

“Sri Lanka Design Festival is a unique event that bridges many industries that contribute to our national growth. As the national airline, we not only feel that it’s our duty to support the festival, but we’re also glad for the opportunity to share our own growth as a brand, through the festival,” said SriLankan CEO Kapila Chandrasena.

Founder of SLDF Linda Speldewinde added, “Sri Lankan Airlines is part of Sri Lanka’s identity and is our national carrier - we look forward to the opportunity to help position Sri Lankan Airlines in this new design era amongst the apparel, advertising and hotel industry delegates, both local and international, visiting Sri Lanka for the festival.”

 SLDF is a national event that brings many major industries together within a creative context. It’s a special showcase for the potential held by the creative sectors of all these industries to support Sri Lanka’s economic development. The festival highlights these aspects through many international forums, fashion shows and exhibitions, and will take place at the Mount Lavinia Hotel in November.

  SLDF is conceptualised and organised by AOD (www.aod.lk ) – The Academy of Design, Sri Lanka’s pioneering design campus that offers international creative and design education while serving as a dynamic catalyst of the local creative industries. SLDF is endorsed by its key stakeholders, Sri Lanka Apparel and the Ministry of Economic Development.

SLDF is also partnered by Mount Lavinia Hotel – Festival Host, Sri Lankan Airlines – Official Airline, Sri Lanka Tourism - Tourism Partner, textured jersey – Fabric Partner, Coats – Fabric Partner, TradeCard – Software Partner, hellmann Worldwide Logistics – Freight and Logistics Partner, Norwegian Embassy - Cultural Partner, British Council – Knowledge Partner.  

Other associates are Sparklink Travels, Bates Strategic Alliance PR, social m!dea, ADDIKT Design Movement, IMAGES Group, CG Hairdressing, Yes FM / MTV and F TV.