Unilever and JWT partnership wins at SLIM Nielsen

Unilever Sri Lanka (USL) is a multinational organisation with strong roots of over 70 years in the country. Flaunting a product portfolio of 26 brands, Unilever is probably the only organisation that holds the honour of serving every Sri Lankan in some way with anyone of its products every single day.

Demonstrating its impact on millions of Sri Lankan consumers, USL triumphed at SLIM Nielsen People’s Awards held recently with 6 awards. Laojee and Lux were 2 of the victorious brands of USL that are managed by JWT Colombo.

Brands are built over a period of time creating and re-creating cultural bonds.  To stay on top, it needs to continuously refresh itself and be in tune with the varying dynamism of the consumer. It’s important for the organisation and the communications partner to identify when further aspiration is required for their brands. And this aspiration comes from the perfection of a partnership which is not demandable but rather a creation over time.

Laojee, the number one branded tea beverage in the country is also famous as the ‘brew that bonds’. Well known for its ability to connect people, cultures and communities with its perfect cup of tea, Laojee distinguishes itself from the rest by serving the best ‘Kahata, Pata and Rasaya.’  The    People confirmed their love for Laojee by voting it as SLIM-Nielsen People’s Hot Beverage Brand of the Year 2011.

With a rich heritage of over 75 years, Lux fulfils the beauty aspirations of women across the country. Winning the award for SLIM-Nielsen People’s Most Popular Advertisement of the Year in the North and East, is a true testimony of the brands proposition of ‘beauty’.  Lux was also nominated for the SLIM Nielsen Popular Brand in the North and East category.

“We are strong believers of mutually beneficial partnerships as opposed to relationships. The difference being a partnership feeds on co-creation through synergy. It is the strong foundation on which the partnership of Unilever and JWT is built. We had no doubt that Laojee and Lux would deliver anything less than the best” said Thayalan Barlett – CEO, JWT Colombo.