Unilever promises the best cup of tea with Brooke Bond

Brooke Bond is a brand name of tea owned by Unilever and synonymous among tea lovers all over the world as the maker of the world’s finest tea.

The company was formed in 1869 and the symbol of ‘two leaves’ for which Brooke Bond is widely known for was adopted in 1941. Since it commenced operations in Sri Lanka in 1919, Brooke Bond (Cey) Ltd., is well known for selecting lush green tea leaves from the tea gardens of Sri Lanka to export the famous Ceylon tea blend for over 90 years, marketed under various brands.

Unilever Sri Lanka’s leading tea brands, Laojee and Ceylonta have recently been affiliated with the blending house and is now known as Brooke Bond Laojee and Brooke Bond Ceylonta respectively. This association will further strengthen the standard of quality in these brands which were previously under the Lipton brand; assuring consistent taste, colour and leaf size irrespective of changing conditions and seasonal variations.

Laojee benefits from the selection and blending expertise of Brooke Bond in bringing together exclusively selected dry leaves for the unique rich color, flavor and taste in a perfect combination to give that wonderful cup of tea.  Ceylonta differentiates itself from other tea brands by having particles of real fresh green tea leaves mixed with black tea leaves.  Brooke Bond tea is expertly tasted, graded and perfectly blended in the unique Brooke Bond Tea Excellence Centre to ensure that nothing but the ideal cup of tea is enjoyed by all.

Unilever Sri Lanka has benefited through the establishment of Brooke Bond in building source credentials to its tea brands enabling them to stand out with strong recognition amongst the consumers.

Operating in a market where 68% is dominated by the loose tea market, leaving only 32% for the branded category, Brooke Bond provides Unilever the platform to upgrade people to good quality tea giving consistent quality. The name Brooke Bond has not been used in Unilever communication for quite some time. However, with anticipation of an increase in the demand for branded tea, Unilever has re-established this association.

“What most tea lovers, especially in the rural market don’t realize is that the lose tea which they consume is unhealthy and unhygienic. A tea nation such as ours deserves nothing but the perfect cup of tea and we are committed towards delivering it,” said Asanga Ranasinghe – Marketing Director of Home Care and Foods Category.