Unilever unveils latest innovation for scalp care

Do you belong to the 60% of world population which suffers from dandruff and other scalp problems? Unilever’s Clear has partnered with the world’s leading dermatologists from the International Academy of Cosmetic Dermatology (IACD) to provide you the solution through its breakthrough technology in scalp care – ‘Nutrium10.’

Clinical research shows that dandruff and other scalp problems like dryness originate deep under the scalp. Washing away visible flakes on the surface does not treat the root cause. With Nutrium 10, the root cause for dandruff is approached in three revolutionary steps.

One, It builds the scalp’s natural defense to fight against dandruff causing factors. Two, it penetrates three layers deep into the scalp to repair the scalp’s natural barrier and three, it clears dandruff from the scalp surface.

Unlike other anti-dandruff shampoos that are wash away solutions, Clear offers a customised solution for both men and women in the form of Pro-Nutrium10 and Nutrium 10. The Pro-Nutrium10 formula which is specially designed for the male scalp is a combination of 10 pro vitamins while Nutrium10 for women includes 10 essential vitamins.

Both these shampoos are formulated with mineral nutrients that treat dandruff at the roots and deeply nourish the scalp to eliminate flakes, sooth dryness and repair the scalp to strengthen its natural resistance.

Commenting on the product, Category Head for Hair care at Unilever Sri Lanka, Wathsala Aluthgedera stated, “Clear’s patented technology and superior formulation is a result of extensive research and development by scalp and hair care experts.

“Our innovative breakthrough, Nutrium10 technology took years of research and is a part of our mission to deliver the most effective anti- dandruff shampoo that deeply nourishes and strengthens scalp and hair by treating the root cause of dandruff”.

Clear is Unilever’s leading anti-dandruff shampoo and the brand has continuously evolved with intensive research and clinical trials conducted by scientists at the Clear Paris Institute. Clear not only focuses on scalp health care but also recognises different hair care needs when it comes to men and women.

This is the very reason Nutrium10 formula was customised in order to cater to the specific needs of men and women. Pro- Nutrium10 for men helps to remove dead skin cells on the scalp’s surface, restores scalp nourishment and boosts scalp’s natural defense against dandruff and itch.

Nutrium10 for women offers 10 vitamins and minerals which helps as a moisturiser and boosts stronger hair growth. This enrichment of the scalp gives both men and women the total three scalp effects they desire – no dandruff, no dryness, and no itch.  

Clear’s mission to deliver the most effective anti dandruff shampoo will continue through their revolutionary technology, contributing to improving better scalp health among the people.