Union Assurance General continues to create awareness on road safety

Union Assurance General Ltd (UAG) the recently acquired arm of Fairfax Asia Ltd continues to actively create awareness on road safety as a part of their CSR strategy. UAG operates on a platform of safety; hence all CSR activities undertaken in this regard are intended to create a communal sense of trust towards their brand. The core objective of the Road Safety Awareness campaigns which are conducted in partnership with the Sri Lanka Police and the National Council for Road Safety is to create a safer and better tomorrow.

UAG makes every effort to educate the general public on road rules/regulations and create safer roads, thereby enhancing the level of safety amongst rural communities. According to statistics via the Sri Lanka Police, surges in the number of deaths resulting from road accidents have been reportedin recent times. In order to minimise these occurrences UAG along with the Sri Lanka Police and the National Council for Road Safety have been conducting numerous road safety awareness programs targeting schools in the areas of Kandy, Matale, Nuwara Eliya, etc.

School children, bus drivers, van drivers and motorbike drivers are among the key stakeholders to whom the programs have been targeted at. With over 500 students and school/bus drivers participating in these programs at each location UAG has sustained the creation of a positive impact island-wide.

Similarly, special programs continue to be conducted for school traffic wardens where students are being awarded traffic warden vests and issued a certificate by the Sri Lanka Police, endorsing them as official school traffic wardens. As of today more than 13,000 students have participated in these programs and 2,871 have been awarded traffic warden vests.

Acquiring a majority stake of 78%, Fairfax Asia Ltd is expected to bring in a wealth of knowledge and experience into the UAG operations. Anchored by a vibrant team of highly experienced professionals, a strong capital base and now a global partner, UAG is set to excel within the industry.

Union Assurance General’s expressed goal of trust creation is based on their overall ethos of building and delivering transparency, respectfulness and convenience to all its stakeholders. Basing their CSR strategy on the formation of safer roads is proof of their commitment to ensuring the safety of the general public.