Union Assurance launches Union- Nexus loyalty scheme

Union Assurance recently launched a tie-up with Nexus loyalty cards where ‘Union Motor Star’ motor insurance customers will be able to collect and redeem Nexus points with their motor insurance card. Union Motor Star, the flagship motor insurance service of Union Assurance, allows customers to collect and redeem points at all Nexus vendor establishments with the Union-Nexus insurance card provided at the purchase of the motor policy.

Nexus has rapidly become a preferred loyalty card in Sri Lanka with an extensive partner network offering customers an array of offers and promotions all year long. Offers and competitions are communicated on Facebook as well as via email to the customer base, keeping them informed of new offers continuously.

Union Motor Star policyholders are able to use their Union-Nexus card to obtain special discounts at Keells supermarket outlets as well as special seasonal offers which are also available throughout the year.

The Union-Nexus insurance card for Union Motor Star is equipped with a magnetic strip to enable the collection of Nexus points conveniently every time a customer makes a transaction at a Nexus vendor outlet, where one point equals to one rupee. This is yet another innovative service extension introduced by Union Assurance, providing customers with the utmost in convenience and value.

Union Assurance was the only Sri Lankan insurer to be shortlisted in the Asia Insurance Review Award in the category of Innovative Brand for Union Motor Reload, the only product in the country where customers are able to purchase motor policies for one, three or six months directly at Keells supermarkets or online.  

Union Assurance won Silver for Service Brand of the Year at the SLIM Brands Excellence Awards in 2012 and has been able to capture the market with innovative solutions coupled with technology and convenience. Union Assurance ensures it delivers its brand promise of ‘trust’ by always striving to provide its customers with convenience, respect and transparency.