Velvet Beauty Soap marks 10 years of success

A decade ago the dawn of a new era in beauty soap began with the launch of Velvet, a 100% locally manufactured soap bar. Today, Velvet marks an impressive milestone in its jubilant journey, celebrating a rich history and recognition as a quintessential product enriching and softening the lives of millions of Sri Lankans.

Velvet has a deep understanding of local consumers who want to be pampered, to look and feel great, enjoy life and feel beautiful. Through genuine conversation, innovation and long standing heritage, Velvet continues to delight its consumers marketing a truly local product whilst maintaining global standards. 

Over the past few years, Velvet has been the market leader of a very fiercely competitive beauty soap segment to adorn the crown as Sri Lanka’s No. 1 beauty soap outshining long established local and multinational brands. According to LMRB household panel data (September 2015), Velvet has continued to affirm its status as the No. 1 beauty soap in Sri Lanka. 

“10 years marks a significant milestone for a home-grown brand like ours that has today evolved to become the nation’s preferred beauty soap. We are thankful to our consumers for their strong emotional connection to the brand and for helping Velvet reap such outstanding success,” said Hemas Senior Brand Manager Anushka Sabanayagam.

Velvet’s promise of soft, healthy skin is delivered through a unique moisturising vitamin complex A, C, and E that blends moisturiser with essential skin care ingredients. The goodness of dual variants ensures a pleasurable bathing experience.  

 “We know every woman wants to be pampered, to be well-groomed and healthy. Through intensive research and care to deliver expertly refined soaps, Velvet offers a luxurious bathing experience.” 

The product range caters to individual preferences; Rose and Pomegranate for youthful skin, Milk and Almond for nourished skin, Sandalwood and Venivel for radiant skin, Kohomba and Aloe for clear skin and Purple Lotus and Lavender for glowing skin. Velvet recently introduced its newest variant – water lily and sea mineral for soft rejuvenated skin making bath time more than just a cleaning experience.

“We have created a brand that’s distinctively Sri Lankan, something people from all over the world can appreciate. Our variants were developed to meet consumer needs for beauty and skin care knowing that women want to look and feel beautiful as this boosts their confidence,” Anushka said.

Over the years, the brand’s power and influence in the marketplace has been repeatedly recognised. Velvet won the coveted Brand of the Year 2014 at the Sri Lanka’s Institute of Marketing (SLIM) Brand Excellence Awards 2014. The brand was also bestowed the Local Brand of the Year and Product Brand of the Year category awards during the same awards presentation.

With a strong focus on consumer needs and innovation Velvet has constantly evolved, yet throughout have remained focused keeping alive the wisdom of time-less skincare rituals. Velvet was the first beauty soap to introduce Family Packs to the local market in convenient and contemporary formats as a more economical offering to its consumers. 

Continuing its role as market leader and innovator, Velvet will look to launch new variants to meet the changing needs of its consumers. “For us at Hemas, it is much more than offering new products. We are interested in empowering our consumers with products that help them live fulfilled lifestyles. Throughout Velvet’s journey we have invested in research and will continue to add more value to the consumer offering,” Anushka noted.