Viva launches first-ever ginger flavoured malted food drink in Sri Lanka

Saturday, 29 November 2014 00:00 - - {{hitsCtrl.values.hits}}

Malted food drink brand Viva has reinvented and reignited the category as a thought leader, launching their all new Viva Ginger flavour for local consumers. The new Viva Ginger flavour combines the goodness of milk and malt together with the comforting taste of ginger, which has been specially tailor made for Sri Lankan palates. Historically, the malted food drink market stuck to traditional malt for decades, leading to consumers experiencing boredom when they wanted to enjoy a tasty cup of tea. “The new Viva Ginger offers consumers an invigorating, tasty malted food drink,” said GSK Category Manager Dharshana Jayasinghe. “Sri Lankans will now have the choice to make their cup of tea a much tastier experience. Viva Ginger will bring consumers an exciting and familiar taste of ginger by simply being added to a cup of plain tea.” “Combining the energy from Viva and an exciting flavour of Ginger makes the regular cup of tea a delightfully rich experience,” said GSK Director Marketing Ravindra de Coonghe. The introduction of the new Viva Ginger flavour will be celebrated with the launch of Viva’s Facebook page. A mobile float will travel country wide providing consumers a taste of this new ginger flavoured malted food drink. Activating social media channels including Facebook and Youtube, the new Viva Ginger flavour hopes to connect with the refreshing moments of consumers countrywide. Viva is a brand of GlaxoSmithKline, the world’s leading research-based pharmaceutical and healthcare company committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK with its research and development capability combined with consumer insights developed this Ginger flavoured malted food drink specially for Sri Lanka, catering to the local palate.

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