What is your business story?

A business model tells the tale of how an organisation works, answering pivotal questions such as ‘Who is our customer?’ and ‘What does our customer value?’ but most importantly, ‘How can we sustain growth whilst delivering what our customers value?’

In the midst of a business environment facing constant turbulence and disruption, ‘Building Resilient Business Models in Sri Lanka: The CFO’s Challenge,’ the CIMA CFO forum, will look at how a CFO can build and sustain a value-driven business model.

James McLaurin, Group Chief Financial Officer, Axiata Group Berhad, will examine the process-, people- and information- related avenues of value generation that the Sri Lankan CFO can exploit within present market dynamics.

The forum, an annual event organised by CIMA Sri Lanka aims to encourage improved business practices in Sri Lanka by providing a platform for sharing new knowledge and networking amongst CFOs. The event is to be held today at the Balmoral Ballroom, The Kingsbury Hotel at 5:15 p.m.