Würth Asia-Pacific Board meets in Sri Lanka for pivotal industry leadership dialogue

The Annual Regional Board Meeting of Würth’s Asia-Pacific Strategy Board will conclude today after commencing on 28 November.

It is being held on the invitation of Würth Lanka. This important event will provide an ideal opportunity to showcase Sri Lanka’s potential and progress in the automotive aftermarket. Local subsidiary Würth Lanka will leverage on this gathering of its senior regional management team to present its achievements, while simultaneously providing an opportunity to a select group of industry professionals and corporates to meet Würth’s Asia-Pacific Board over a roundtable discussion on the future of the industry. 

The discussion with local dealership network leaders will further help to benchmark the success of Würth Lanka and replicate the effective German model the company is structured upon in the region’s evolving markets such as Vietnam, Cambodia, Bangladesh, etc. 

Würth Lanka Ltd. is a leader in motor vehicle and construction industry aftermarket products and solutions.

Rohan Amirthiah, the Managing Director of Wurth Lanka and a member of the Regional Strategy Board, said: “We are proud of the fact that Würth’s Asia-Pacific Strategy Board chose to hold their Annual Regional Board Meeting in Sri Lanka this year. Sri Lanka is an important and growing market for the Würth Group. We are pleased to welcome the eminent Regional Board Members and assure them that their experience in Sri Lanka will be truly extraordinary. Further, this visit underscores the importance of the Sri Lankan subsidiary in managing few markets in the region. This occasion will also provide an opportunity for the local automotive market to learn about global automotive after-market trends and direction as the Board members have graciously agreed to impart their knowledge with local industry leaders and to exchange ideas. We are confident that this interface will help local stakeholders in the automotive industry enhance their systems and processes.”

While in Sri Lanka, the board members will visit the new state-of-the-art Würth Lanka facility recently declared opened by WÜRTH Group Chairperson Bettina Würth. 

The Regional Directors on the Asia-Pacific Board of Würth hail from developed and larger markets than Sri Lanka and their opinions will provide valuable insights into the local industry. Würth has worldwide agreements and international key account management with most auto brands and the extension of these agreements to the local OEM dealer network will benefit both Würth and the auto dealers. 

Würth Lanka customers benefit from the company’s global presence. The support systems, international programs and compliances it delivers to customers reflect the global best practices of the company.

Würth Lanka is managed exclusively by local professionals with longstanding industry experience and takes pride in honing homegrown talent while coupling it with German precision quality that is delivered to the doorstep of customers.  

Starting as a one-man operation in 1998, today the Sri Lankan subsidiary has evolved into a company with 70 professionals and an island-wide customer base of over 7,000. 

Hosting this regional strategy meeting locally further strengthens Wurth Lanka’s brand equity amongst local customers and endorses the subsidiary’s valued presence as one of the most respected companies in the global Wurth network.

Würth Lanka Ltd. is a fully-owned subsidiary of Würth International, AG and belongs to Adolf Würth GmbH, Germany - the parent company of the Würth Group. 

Würth is a € 11 billion company and one of the largest international trading companies with more than 400 subsidiaries in 83 countries. With over 70,000 employees worldwide, Würth has the largest direct sales force in order to be closer to its customers.