Monday, 28 March 2022 01:08
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You have been alternating between Brand A and Brand B – for almost 75 years. More recently both these were rebranded, but with the same old ingredients!
Brand C has been available in the market for almost 40 years, but has barely got 5% market share. Perhaps their previous product re-calls still haunt them?
If you are unhappy with all 3 brands, then the only option is to create Brand D – with a new value proposition and new ingredients
Which means we need to be ‘Prosumers’ of politics i.e. responsible for producing and consuming a new brand. Actually, an entirely new movement
You have been alternating between Brand A and Brand B – for almost 75 years. More recently both these were rebranded, but with the same old ingredients!
