Marketing strategies for small businesses in 2022

You want to set yourself apart from the competitors as a business owner. However, with so much information available online, you may be unsure where to begin. As a result, we’ve compiled a list of 9 simple small company marketing techniques for 2022.

Not every company can afford to spend a lot of money on sponsored advertising. As a result, we decided to prepare a list of small business marketing ideas for 2022 that any company may use, regardless of how much money they have set aside for marketing.

1. Correct your listings

On desktop, searches for “near me” are increasing at an exponential rate year after year. They’ll become much more crucial when voice search becomes more popular. It’s estimated that 22% of voice searches are dependent on location.

Make sure to claim your Google My Business profile if you haven’t already. This is your most visible listing, since it will appear whenever someone searches for your company.

Do you want to start repairing your listings right away? 

2. Submit requests for review

Customers rely on customer reviews. It’s preferable if you have a lot of reviews. That’s why it’s crucial to ask your consumers for feedback. This is the type of social evidence that your clients will believe.

Make sure you’re sending review requests via text and email to obtain the greatest results. The consumer will appreciate how simple the procedure is. They don’t need to waste time hunting for your company. They only need to click the link and leave a review.

3. React to customer feedback

Many company owners do not reply to negative evaluations. That’s a huge blunder. According to Harvard Business School research, responding to customer evaluations results in a higher overall star rating.

Responding to reviews, on the other hand, provides a number of advantages. First and foremost, it aids in the development of consumer loyalty. A simple “Thanks a lot, we hope to see you soon!” will assist your clients form a great picture of your business and urge them to return for more.

In addition, replying to reviews might help your company rank better in search results. Responding to reviews improves your SEO, according to Google. It’s also a good idea to get a business phone number.

4. Make webchat a part of your website

Businesses can benefit from webchat. Webchat is successful because it is far more convenient than traditional modes of communication, such as phone and email. Many individuals nowadays strive to avoid making phone calls whenever feasible, and emails are frequently disregarded. Webchat combines the best of both worlds: consumer convenience and a high likelihood of receiving an answer to their query.

You might be wondering if adding webchat to a small business’s website is feasible. You probably don’t have the resources to have a workforce ready to respond to client interactions. You don’t need a complete staff, fortunately.

When a consumer asks a question via chat, an automatic message will be sent to them. When you get a moment, you’ll be able to react from your smartphone. It’s a simple technique to increase the number of website visitors who become clients.

5. Customers should be texted

While customers are more than ever dismissing advertising content in their inboxes, they still like messaging. The open rate for text messages is 98%.

Whether you’re looking to promote a deal, get feedback, or send an appointment reminder, text messaging may assist. Just be sure to include a compelling CTA to encourage the consumer to do the desired action. 

6. Maintain a social media presence

Make sure you’re remaining active on social media, even if you already have a Facebook profile page. Customers nowadays expect businesses to be active on social media channels such as Facebook and Twitter.

Though organic postings on Facebook have a poor reach, people now expect businesses to post on social media on a frequent basis. Positive evaluations have shown to be a low-effort strategy to contact customers. After all, no one can sell your company like your customers can.

7. Improve the effectiveness of your PPC campaigns

Another place where social proof might benefit you is in your sponsored Google advertisements. Consider Google seller ratings if you’re already running these advertisements. You may use these seller ratings to show your total star rating in your adverts.

Adding seller ratings to your advertising, according to Google, raises clickthrough rate by a whopping 17%. 

Of course, there are some conditions that must be met in order to use Google seller ratings. Here’s what you’ll require:

• At least 100 reviews in the previous 12 months in the country where your adverts are appearing.

• At least a 3.5-star rating overall

8. Enhance the customer experience

Last but not least, take some measures to enhance your customer service. Remember that a satisfied consumer is more likely to tell their friends and family about your company. Going through client feedback and identifying possible areas for improvement is the key to producing more satisfied consumers.

Examining the evaluations of your rivals might also help you identify areas for improvement. Perhaps your competition provides excellent customer service, as seen by client reviews. Paying attention to these reviews might help you figure out how to better your own company.

How can automation help your business?

While doing all of these small business marketing ideas for 2022 by hand is conceivable, it will take time away from other elements of your company.

Manage all of your listings and reviews in one place.

Flipping between multiple sites to edit your listings and check your feedback is a lot of effort. On the Internet, there are hundreds of review sites. 

(The writer is a business analyst and digital marketing specialist on a mission to revolutionise the internet advertising industry by making it simple for businesses to promote their products in front of interested potential buyers.)