Monday, 17 July 2023 01:23
-
- {{hitsCtrl.values.hits}}
Dispassionately justify why a Tourist should pay significantly more vs. current pricing and competition - especially for discretionary leisure travel?
The dynamics of demand and supply (the invisible hand) will, in most cases, take care of pricing. Is there really a need for ‘Big Brother’ intervention?
Is there an evidence-based case, with risk / price sensitivity analysis, to justify the increase (without a drop in footfall)?
If yes (to above), why the reluctance to increase room rates? After all, it will mean additional revenue! If no, who will underwrite the potential losses?
Dispassionately justify why a Tourist should pay significantly more vs. current pricing and competition - especially for discretionary leisure travel?
