Minimum room rates: another ‘organic’ push?

Monday, 17 July 2023 01:23 - - {{hitsCtrl.values.hits}}

Dispassionately justify why a Tourist should pay significantly more vs. current pricing and competition - especially for discretionary leisure travel?
The dynamics of demand and supply (the invisible hand) will, in most cases, take care of pricing. Is there really a need for ‘Big Brother’ intervention?
Is there an evidence-based case, with risk / price sensitivity analysis, to justify the increase (without a drop in footfall)?
If yes (to above), why the reluctance to increase room rates? After all, it will mean additional revenue! If no, who will underwrite the potential losses?

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