Socialising businesses

Saturday, 10 February 2024 00:59 - - {{hitsCtrl.values.hits}}

Businesses exist because of nature (to produce) and society (to consume).
Therefore, businesses should think and act as social-impact organisations. This can only happen if the business is sincerely purpose-driven.
Do not interpret ‘social impact’ as benevolence, inefficient and/or loss-making.
Purpose (effort) and profit (reward) can co-exist. Businesses that struggle with this paradigm are perhaps in an exploitative mode!

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