Sri Lanka should focus on highly customised FDI propositions

Monday, 31 July 2023 00:00 - - {{hitsCtrl.values.hits}}

Global FDI flows in 2022 was approx. $ 1.3 trillion. It is a large and complex domain, where global demand and supply chains determine investment decision.
By contrast, Sri Lanka’s FDIs (approx. $ 1billion per annum) is miniscule and a relatively simple proposition – given location, environment, and capabilities.
Therefore, don’t try to ‘boil the ocean’ – with grand, overarching campaigns and initiatives.
Just focus on a highly targeted niche – where the Investor needs and Sri Lanka’s Value Proposition converges (the Ikigai).
Pick the best prospects (based on above) and offer highly customised value propositions.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.

Recent columns