Monday, 12 January 2015 01:15
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Feel the real ‘pulse’ of your real consumer – not just the opinion of senior management who ‘surround’ you
Keep a tab on your consumer sentiment and the real value delivered to them – do not get carried away with fancy office buildings, glossy annual reports and grand-standing awards
Compete but treat your competition with respect – do not ‘push’ them to a point of ‘unionising’ against you
Subliminal market communication is more effective than ‘in your face’ blasting
When your competition is in trouble, it’s easy to ride the wave – but this ‘fizz’ will not last long. So, get down to delivering real value. Consumers like politicians have short memories!
Subliminal market communication is more effective than ‘in your face’ blasting
