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Tuesday, 29 March 2011 00:01 - - {{hitsCtrl.values.hits}}
At last week’s United Nations World Tourism Organisation (UNWTO) conference staged in Colombo on the theme “Role of media in Tourism development”, a delegate from Colombia explained how a focused Nation Branding campaign was launched by them way back in 2005 when the country was associated with its illegal drug trade and the strong association it had as the kidnapping capital of the world