The tea and tourism tango!

Friday, 6 March 2015 00:38 -     - {{hitsCtrl.values.hits}}

The Tea Board has decided to spend more funds (collected from exporters) to run a joint promotional campaign with Sri Lanka Tourism. It sounds good, but: Do tea and tourism share the same challenges in terms of profitable demand generation (which should be the immediate if not ultimate objective of any A&P spend)? Do they share a common focused target market – in terms of geographies, end user and channel influence? How much effort is needed to create a brand link between ‘Ceylon Tea’ and ‘Sri Lanka Tourism’? What is the ROI of this vs. each focusing on their specific challenges? Think it over a cup of tea!

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.