Saturday Nov 15, 2025
Monday, 2 June 2014 00:00 - - {{hitsCtrl.values.hits}}
Overview
Before you ask ‘why aren’t my employees working harder?’ ask yourself ‘why are my employees working?’ That is an essential question raised by the book titled ‘The Why of Work’ written by Prof. Dave Ulrich and his wife Wendy Ulrich.
According to them, the book evolved out of a conversation between a business professor/consultant (Dave) and a psychologist (Wendy), a conversation that has seasoned more than 10 years of morning walks along the river ways of Michigan, the neighbourhoods of Quebec, and the mountain trails of Utah.
"Dave and Wendy invite us to actively search the why and the how of meaning at work. The why refers to the human search for meaning that find its way into our organisations. The how gets us into the practicalities of how leaders facilitate that search personally and among their employees. This sets the base for an abundant organisation"
The way I saw it, such a conversation often leaves us points to ponder. As Dave and Wendy say, we contemplate the challenges faced by leaders who create the organisations we respectively encounter. Theirs are the challenges we face as well: finding the ‘why’ to sustain the ‘how’ of our daily living. They invite us to focus on a simple question: How do great leaders create, for themselves and others, a sense of abundance (meaning, purpose, hope, pleasure) that not only engages employees but delivers value to customers, investors, and communities?
The book beautifully blends leadership thoughts by a world-acclaimed leadership expert Dave Ulrich and deep psychological insights by a clinical psychologist Wendy Ulrich. They invite us to explore the “why” of work, which according to them, is the common driving force behind every successful organisation.
They further go on to say that once you learn how to harness this force, you can make meaning in the workplace – to bring out the best in everyone, create value for your employees, your customers, your company, and yourself and build hope for the future by building “the abundant organisation”.
Abundant organisation
Dave and Wendy invite us to actively search the why and the how of meaning at work. The why refers to the human search for meaning that find its way into our organisations. The how gets us into the practicalities of how leaders facilitate that search personally and among their employees. This sets the base for an abundant organisation.
As the authors observe, an abundant organisation is a work setting in which individuals coordinate their aspirations and actions to create meaning for themselves, value for stakeholders, and hope for humanity at large. It is where there is more than enough emphasis on the things that matter most: creativity, hope, resilience, determination, resourcefulness and leadership.
“We pay tribute to those who have helped us experience, think about, and attempt to understand and deliver meaning,” say Dave and Wendy. Their proposed step-by-step system combines proven professional techniques and sharp psychological insights to bring new meaning to our work and its impact on the world outside the workplace.
The book consists of revealing questionnaires, checklists, interviews, and case studies that are helpful to fully engage a team in challenging times, and to create a renewed sense of purpose, a sustainable source of commitment, and an environment that encourages and supports outstanding performance.
Results of abundant organisations
Apart from the spiritual significance, abundant organisations can produce exemplary results. Dave and Wendy provide some tangible examples: