Friday Nov 15, 2024
Friday Nov 15, 2024
Thursday, 8 January 2015 01:38 - - {{hitsCtrl.values.hits}}
Even in business, branding is exploited to gain an ‘unfair’ advantage – by ‘playing’ on human perception and portraying it ‘larger than life’. Politicians, in similar ways, have taken this to dizzying heights.
Your choice today is between one that appeals for ‘brand retention’ and another making the case for ‘brand switching’. Your choice will depend on many factors i.e. previous brand experience, credibility of the message, messenger and the media that delivers it, and whether the campaign’s ‘share of voice’ (often just noise!) has been converted to ‘share of mind’ and ‘share of heart’.
May the most deserving brand win your ‘choice’. May they deliver on their brand promise before ‘political amnesia’ sets in.
