‘Breathe with Barista’ launched

Saturday, 26 March 2022 00:26 - - {{hitsCtrl.values.hits}}

Barista Coffee Lanka CEO Dilupa Pathirana and Breathe Sustainability Representative Yasanthika Dias

signing the MOU

Barista Coffee Lanka Ltd. launched ‘Breathe with Barista’, the next biggest CSR campaign, on 9 March at the World Trade Center Barista outlet.

The project aims to plant 1,200+ trees at the Knuckles Mountain Range with the target of producing 17.2 million pounds of oxygen as the trees mature, thereby providing the estimated amount of oxygen for 707 humans for their entire lifespan. The Memorandum of Understanding for the project was signed between Barista and Breathe Environment Sustainability.

The project is currently running at all Barista outlets creating a space for all customers to be a part of this reforestation project. Barista has come up with a creative concept to get customers engaged by creating a leaf shaped coupon worth Rs. 350 which is the cost of a tree to be planted at the selected area in Knuckles. When a customer purchases a coupon which signifies one plant the customer can further engage in it by pasting the coupon on the decorations which have been hung up at outlets to indicate the number of plants which will be soon planted through this project.

One coupon equals one plant and when a plant which was sponsored by a customer is planted it will be dedicated to the very customer who sponsored it and supported the cause of giving breath to the country at a much-needed time.

“At Barista CSR is not a project, it’s what we do every day, maximising positive impact to the society at large and minimising the negative impact as whole,” mentioned Barista Coffee Lanka Ltd. CEO Dilupa Pathirana while further explaining the importance of the project with the prevailing situation in the country.

Barista as the most digitalised café in Sri Lanka have now made the ‘Breathe Coupons’ available on their very own E-shop and the first ever coffee app in Sri Lanka, the Barista App. Going beyond the ordinary they have taken all measures to make it available on the largest food delivery platforms Uber and PickMe as well where customers can purchase the coupon along with their orders or even just with the purpose of planting.

The planting of trees will be conducted by Barista together with Breath on the World Earth Day on 22 April by spreading the message of protecting the paradise nation to the future.