C. W. Mackie empowers farmer families with education support

Saturday, 16 November 2024 00:00 - - {{hitsCtrl.values.hits}}

C. W. Mackie PLC, has launched a significant CSR initiative aimed at empowering the farming families who form the backbone of its supply chain.

‘Scan Daru Diriya’ focuses on enhancing the educational prospects of children from farmer families in Ethiliwewa, Wellawaya, by providing essential school supplies. This initiative seeks to bolster the academic achievements and overall well-being of these children, whose parents are integral to Sri Lanka’s peanut farming industry.

C. W. Mackie PLC Executive Director Mangala Perera said, “At C.W. Mackie PLC, our vision extends beyond business success. We are committed to producing locally for domestic demand, enhancing competitiveness in the global market through exports, and fostering growth within the agricultural sector. By eliminating middlemen, we ensure that farmers receive the best prices, allowing us to uplift the entire farming community. As the market leader with Scan Jumbo Peanut, we focus on supporting Farmer Producer Organisations and furthering the education of farmer families. This initiative is part of our broader commitment to creating a lasting, positive impact on the agricultural sector and society as a whole.”

The CSR initiative aligns with C. W. Mackie PLC’s longstanding tradition of supporting the communities involved in their supply chain, reinforcing its role as a responsible corporate entity in Sri Lanka. The company has made significant investments in the agricultural sector, including commissioning high tech snack manufacturing facilities in Horana. This state-of-the-art plant not only produces high-quality jumbo peanuts, but also provides valuable employment opportunities for the local community by adding value to the national GDP.

With its Scan Daru Diriya program, the company is making a profound and lasting impact on the next generation of farmer families, proving that corporate responsibility goes hand in hand with business success.