Ceylinco General Insurance conducts island-wide 100 km beach clean-up project

Saturday, 19 October 2024 00:00 - - {{hitsCtrl.values.hits}}

Ceylinco General Insurance recently organised an island-wide beach clean-up program along the coastline of Sri Lanka, covering over 100 kilometres with the participation of its staff from its island-wide branches and the head office.

This beach clean-up initiative was held for the third consecutive year and has now become an annual event in the company’s Corporate Social Responsibility calendar.

Beaches in Sri Lanka are increasingly facing pollution, particularly along coastlines in tourist hotspots and densely populated areas. Ceylinco General Insurance believes it is the responsibility of all citizens – both individuals and corporations – to help preserve the natural beauty and cleanliness of our beaches and the surrounding ocean.

Along with organising and conducting the initiative, over 1,250 employees selflessly volunteered to clear debris, plastics and polythene waste from the shoreline. The litter was collected and segregated in disposable bags. The collected waste was handed over to the solid waste disposable units of Municipal Councils and Pradeshiya Sabhas of the respective areas for disposal in a sustainable manner.

The main objective of the project was to see the coastline return to a pristine condition, preserving its beauty and making it tourist-friendly. The aim of the cleanup was also to stop more waste from entering the ocean and causing harm to marine life and the ocean’s ecosystem, as marine pollution around Sri Lanka is becoming a serious cause for concern.

Ceylinco General Insurance engages in a range of such community-centred projects to have a positive impact on society. This massive beach clean-up project will serve to inspire more people and organisations to keep Sri Lanka’s beaches clean.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.