Fairfirst carries out road safety awareness programs

Road safety awareness programs carried out in partnership with 

Sri Lanka Traffic Police

Fairfirst Insurance has started off 2022 by uplifting the community, especially in terms of safety, by continuing their road safety awareness programs.

The prolific program on road safety awareness was born and kicked off back in 2012 and continues to date where they have diligently supported this cause in the hopes that future generations would reap the benefits of safer roads and eventually a safer nation.

With clear instructions given by the health and safety authorities, Fairfirst conducted its first program for the students of the Horana Vidyarathna School. Together with Sri Lanka Traffic Police, hands-on training sessions were carried out, including live demonstrations to 200 kids on ways to regulate traffic near schools.

The program also included sessions that explain the possible dangers faced by both pedestrians and drivers due to negligence of traffic rules and etiquette. The program was also later rolled out to Al Hidhaya College in Colombo 10, educating 100 kids. These Road Safety Awareness Programs are an ongoing series of educational drives that will be seen conducted throughout the year to help curb negligent road behaviour and build a safer nation.

Concurrently, a tailor-made training program for traffic wardens of schools were also conducted to encourage and groom those interested to take on the role. To appraise the efforts and as a monitoring mechanism, these participating students are issued a certificate by Sri Lanka Traffic Police where they are endorsed as certified Traffic Wardens.

Fairfirst Insurance Senior Manager – Marketing and Digital Solutions Supun Kotuwegoda said: “What we aim to accomplish through these programs is to constantly safeguard our country’s future generations in a sensible manner. And to make this a possibility, we are proud to be working closely with the Sri Lanka Traffic Police from the very inception of this much-needed cause.”

“When business does good, it can be a positive ripple for the community. And our hope is that, when these children themselves become the vehicle owners/drivers of tomorrow, they will change this risky driving culture to one that’s a lot safer. It may be a long shot, but together with these bright young children, we believe in giving it a try,” stated Chief Marketing Officer Sasith Bambaradeniya. 

What was first carried out in Colombo is now facilitated in 22 of the 25 districts all over Sri Lanka, where Fairfirst has reached over 170,000 school kids in more than 2,400 schools whilst empowering and grooming more than 37,000 traffic wardens.