Monday Mar 10, 2025
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Sun Match Company, hailing from the hill capital Kandy, which introduced to the Sri Lankan household the first wax coated safety matches with the brand ‘Soorya,’ honoured the 22nd death anniversary of its Founder, the late T.R.R. Rajan, by providing for the 240th prosthetic limb to be donated, making it a unique year for the company.
Sun Match Company is the market leader in Sri Lanka in the match boxes category and has diversified into many products such as Soorya Incense Sticks, Soorya Candles and Soorya Sambrani and other FMCG products.
The program, named as Navatha Avidimu, is focused on providing prosthetic limbs to underprivileged amputees, addressing a critical need while also giving individuals a new lease on life. This initiative embodies the ethos of its founder, T.R.R. Rajan , who believed in going beyond mere charity, emphasising that we must help individuals transcend mobility and truly empower them.
As such, the program offers education and supports in the rehabilitation towards reaching their full potential in life and society. The recent event was held in the presence of the Chairman Deshamanya Suri Rajan, the wife of late T.R.R. Rajan Jeewa and daughters Gowri, Ahalya Ashwini, management and staff of Sun Match.
The brand ambassador for Soorya, popular and respected silver screen star Yashodha Wimaladharama said giving a person the ability to walk is the greatest gift that one can give mankind today.
Sun Match Director and CMO Gowri Rajan said, “The Navatha Avidimu initiative is a testament to Sun Match Company’s enduring commitment to all communities. In commemorating the 22nd death anniversary of our visionary Founder T.R.R. Rajan , we honour not only his legacy but also provide amputees with prosthetics that symbolise hope, resilience, and the unwavering spirit of progress. Through Navatha Avidimu, we also continue to light the way, creating paths of empowerment and transformation for those who inspire us with their strength.”
Late T.R.R. Rajan was instrumental in the revitalisation of the Centre for Handicapped, Kundasale which is today a charity approved by the Government of Sri Lanka. The centre is dedicated to identifying patients and manufacturing the limbs which is a signature project in the hill capital – Kandy. During his tenure as Centre President, Late T.R.R. Rajan partnered reputed agencies such as USAID and NORAD, alongside the Government of Sri Lanka to support in the manufacturing and distributing prosthetic limbs to all, regardless of ethnic background or gender. We did this even during of Covid and economic crisis which is our respect to the founder, said Sun Match Chairman and brother of late T.R.R. Rajan , Suri Rajan.
With a deep commitment to corporate social responsibility, the company strives to make a lasting impact on the lives of Sri Lankans and is proud to be the only one in its category consistently involved in such a significant CSR initiative of this magnitude. Through Navatha Avidimu, Sun Match not only helps individuals regain mobility but also empowers them to rejoin the workforce and lead dignified, independent lives.
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