Attuning younger generation to their local traditions

• Swadeshi Khomba sponsors ‘Kinduru Kumaraya’ – teledrama on spirit of Avurudu

The Swadeshi Industrial Works PLC, the pioneer in natural personal care products has come forward to sponsor an Avurudu themed teledrama ‘Kinduru Kumaraya’, directed by award winning cinema and television director Sudath Rohana, with the hopes of giving the younger generation the opportunity to learn about their local traditions. The story revolves around family traditions during Avurudu season which is very unique for Sri Lankans. 

The drama will be telecasted on national television Rupavahini on 13 April, Sinhala Hindu New Year day at 1 p.m.

The drama is yet another CSR initiative of Swadeshi Industries, which is celebrating 75 years of success with Swadeshi Khomba herbal soap, the trusted local household name in natural herbal personal care products.

In speaking about the unwavering commitment of Swadeshi Industries as a local firm, to uphold and promote local culture, The Swadeshi Industrial Works PLC Chairperson Amari Wijeyewardene reiterated the company’s onus to take the local traditions to younger generation, in helping them appreciate their roots and inheritance and she also expressed her confidence in ‘Kinduru Kumaraya’ drama being able to achieve this aim with the cultural values being portrayed and the skill of acclaimed film and teledrama director Sudath Rohana.

The cast for Kinduru Kumaraya includes renowned artists such as Sathischandra Edirisinghe, Janaka Premalal, Madushan Hathalawatta, Lakshika Jayawardena, Wasantha Wittachchi and Malkanthi Jayasinghe. The teledrama has been produced by Deepthi Wijetunga, with Navaratna Gamage composing music while Sarath Dharmasiri has written the screen play.

The Swadeshi Industrial Works PLC has also been undertaking one of the most meritorious social services in lighting places of worship through its ‘Swadeshi Khomba Aloka Pooja Sathkaraya’ initiative in places such as Kataragama Kiri Vehera, Ruhunu Kataragama Maha Devalaya, Sabaragamuwa Maha Saman Devalaya, Dendro Point’s Sri Vishnu Devalaya, Rideegama Ridee Viharaya, Dambadeniya Raja MahaViharaya and Keragala Raja Maha Viharaya.