Baby Cheramy ‘Thaagi Pahasa’ competition thrills consumers

Baby Cheramy, the household name that has always been present to help parents with making the right choices in baby care, held its third draw of the ‘Thaagi Pahasa’ competition. The promotional campaign spread over three months, concluded successfully with the final drawing of winners for a super array of valuable prizes. Each competition received a response of over 100,000 entries.

The Baby Cheramy ‘Thaagi Pahasa’ consumer promotion held over a period of three months, conducted three monthly draws selecting 43 lucky winners per draw. The draws were held on 15 December 2011, 17 January and the third and final draw was held on 16 February at Hemas House, Colombo 2.The Directors and Management of Hemas together with the Baby Cheramy team officiated at the draw. Each draw gave away one Suzuki Alto Sports Car for the first prize, two Scooty Peps for the second, 20 Gold Chains for the third and 20 Mobile Phones for the fourth prize winners respectively, resulting in bringing good fortune to 129 of its loyal consumers.

The brand story began in 1962 and has gone on to reach the number one slot in the country’s baby products category. With a rich heritage of over 50 years in serving the nation, Baby Cheramy aspires to continue in its quest of enriching the lives of mothers and babies.  

“It has been gratifying to witness such a huge response by our loyal customers to this promotion, who were instrumental in making the draw a success. While being  a direct result of the brand’s faithfulness to its consumers, we thank all our beloved customers for their wholehearted support and consider it a privilege to have served them well over the years,” said Hemas Manufacturing Group Product Manager Sudharshana Sathianathan.  

Hemas Manufacturing is a subsidiary of Hemas Holdings PLC, a leading conglomerate in Sri Lanka with a focus on five key sectors – FMCG, healthcare, transportation, leisure and power generation.