Clogard commemorates reverence of Poson

Saturday, 27 June 2015 00:00 - - {{hitsCtrl.values.hits}}

Clogard-Poson-Pictures

Poson Poya is a festival which Buddhists celebrate annually to commemorate the advent of Arahat Mahinda with Lord Buddha’s message of the Dhamma. Poson is a festival close to the hearts of all Buddhists.

This season Clogard, one of Sri Lanka’s top toothpaste brands, made steps to offer comfort to over a million devotees by donating Clogard products in Anuradhapura.

Clogard, as a Sri Lankan brand which truly understands the hardship pilgrims endure during such visits, ensured that they got Clogard’s oral care products to ease the journey. A brand that has a strong local heritage coupled with the goodness of time-tested clove oil and scientifically-proven fluoride toothpaste gave these pilgrims a refreshing breath encouraging positive words. Pilgrims in the vicinity of Anuradhapura’s Ruwanweli Maha Seya also received Clogard Prayer Cards to help facilitate the devotees.

Commenting on their Poson program, Senior Brand Manager, Oral Care, Hemas Manufacturing Ltd. Kushani Peeris said: “Clogard is a brand driven by the values of its parent company - with a passion for people and commitment to the community. Our Poson Poya program in Anuradhapura was an ideal opportunity to urge our citizens to inculcate good thoughts and engage in pleasant speech.”

As a brand with a deep heritage in oral care and as a family toothpaste, Clogard, consistently understands the changing food and lifestyle habits. Hence Clogard has been at the forefront in educating the masses about oral hygiene and encouraging good oral practices.

As a brand, Clogard has continuously thrived in instilling good oral health practices among the masses and this has led the brand to cement its status as a brand with rich heritage. The special Poson Poya program conducted by Clogard this season further strengthened the brand’s closeness with the Sri Lankan culture.

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