Seylan Bank ‘Smile for a Cause’ campaign on Facebook

Saturday, 25 April 2015 00:00 - - {{hitsCtrl.values.hits}}

To make a difference for tomorrow through novel CSR initiatives, Seylan Bank, the banker in the forefront of the financial sector social media channels, launched a special CSR campaign during the Christmas season of year 2014 in order provide an opportunity for their Facebook fans to be a part of a worthy cause. Launched as the ‘Smile for a cause’ campaign, Seylan Facebook Fans had to donate their smile for this worthy initiative. A special app was launched on the Seylan Facebook page and fans had to upload their photos to the app. Seylan Bank tied up with the International Movement for Community Development (IMCD) which launched a campaign for Christmas – ‘Christmas to remember – Be a Santa’ and Seylan Bank was the official Banking Partner in this project where Vajira Sri Children’s Development centre was refurbished by the donations made by the bank. An amount was allocated to another worthy cause which was a tie up with IMCD where Jayawardena primary school in Puttalam were given stationary for the new school year named as the ‘My Dream School’ project. Further a donation was made to Sri Lankadhara Society Ltd Elders’ Home adding a moment of happiness to their lives as a part of the smile for a cause campaign. “Seylan banks ethos of caring for our society and all our stakeholders by being the bank with a heart was as usual exemplified with our efforts on social media with the smile for a cause campaign. As the leader in social media in the Banking and Financial services sector in Sri Lanka we truly believe that social media and digital marketing is one of the most important mediums of engaging with our current and potential customers and obtaining feedback as well as adding value to our innovation and value proposition enhancement process,” said the bank’s Deputy General Manager Tilan Wijeyesekera responsible for marketing, liability products, housing product management, personal banking and digital alternate channels The bank with a heart would extend their heartfelt appreciation to all who were a part of this worthy cause in adding a smile to the needy of our country. Further this effort was recognised with a Gold award at the fourth Asian customer engagement forum under the category – Digital Marketing ‘Successful use of CSR activity’. Seylan Bank Social Media believes in adding value to their fans through novel initiatives. Follow them on www.facebook.com/SeylanBank.