Sri Lanka Insurance Motor Plus partners road safety project ‘Parissamen Gihin Enna’ with Rupavahini

At the launch of the ‘Parissamen Gihin Enna’ road safety program under the patronage of President of Sri Lanka Maithripala Sirisena with SLI Joint Managing Director Keith Bernard also present 

Sri Lanka Insurance Motor Plus is seen yet again powering a major road safety campaign launched by Sri Lanka Rupavahini Corporation and the Sri Lanka Police, to minimise road accidents and reduce the number of deaths caused as a result, which is currently a grave concern in the country. 

As per the statistics, the number of deaths caused by road accidents in Sri Lanka in 2015 was a staggering 2,722; 814 of these were motor-cyclists, 777 pedestrians and 486 were three-wheeler passengers. Eight people die every day in road accidents; over 40,000 accidents are reported to the police every year while many more go unreported. The number of road deaths keeps increasing by about 300 on an annual basis. The stated statistics clearly indicate the absolute necessity for programs that not only capture the awareness of the driver, but also facilitate road safety signages which are currently missing and the strict implementation of road rules.

The ‘Parissamen Gihin Enna’ program was launched on 1 December under the distinguished patronage of President Maithripala Sirisena at Independence Square, Colombo. It was simultaneously launched in Gampaha and Kalutara too.

Speaking on the occasion, Sri Lanka Insurance Joint Managing Director Keith Bernard said that the rising number of traffic accidents prompted Sri Lanka Insurance to get together with the other participating organisations for this campaign. “As the premier motor insurer in the country, we are always committed to making the roads of Sri Lanka safer for the public. That is the reason we have got involved in this worthy cause as the official insurer,” he said. 

President Sirisena described the high number of traffic accidents as a huge national and social issue which lead to health and mental problems among the people, problems caused in families due to members’ untimely deaths, massive traffic jams on the road as well the huge strain on the economy and the health sector. He said the campaign is very timely to create awareness as its lack of discipline on the roads, disregard for traffic regulations and issues such as drunk driving and using mobile phones while driving which are the main causes of accidents.

The campaign also includes health camps for drivers, workshops for bus drivers and conductors, upgrading road signs and crossings, road safety circles including in schools, a national conference on road safety and billboards and street dramas highlighting the concept. 

Sri Lanka Insurance Motor Plus, as the leading motor insurance provider, has always been in the forefront when it comes to promoting safety on the roads. One of the most comprehensive motor insurance solutions in the market, Sri Lanka Insurance Motor Plus offers a range of benefits to policy holders such as island-wide coverage, 24-hour service, flexibility in selecting the insurance plan of choice, third party claim settlements without any hassle and a dedicated and proactive customer care team.