Swadeshi Khomba illuminates Devundara Uthpalawarna Sri Vishnu Maha Devalaya for third consecutive ye

Devundara Uthpalawarna Sri Vishnu Maha Devalaya is being illuminated by The Swadeshi Industrial Works PLC the pioneer herbal personal care products manufacturer. The illumination is done under the theme of ‘Swadeshi Khomba Aloka Puja Sathkaraya’. The pooja was held from 7 to 13 August 2011.

As a part of its annual CSR programme, Swadeshi supports the Aloka Poojas of all the temples that honour the four guardian Gods of Sri Lanka, Kelaniya Raja Maha Viharaya – God Vibishana, Ruhunu Kataragama Maha Devalaya – God Kataragama, Saman Devalaya Ratnapura – God Saman and Devundara Uthpalawarna Sri Vishnu Maha Devalaya – God Uthpalawarna Sri Vishnu.

The company also supports the annual Aloka Poojawa of the Dambadeniya Raja Maha Viharaya encouraging traditional and religious practice.  

Managing Director and Chairperson of The Swadeshi Industrial Works PLC Amari Wijewardene commenting on the occasion said: “Being a totally 100% Sri Lankan Company, we consider it an honour and responsibility bestowed upon us to safeguard and uplift our country’s heritage, traditions and values. Swadeshi illuminates places of worship in the country for the benefit of all worshippers and also we want to educate the younger generation on the importance of preserving our values from generation to generation.”

The illumination was followed by a colourful cultural pageant which highlighted Sri Lankan traditions and history.

The original Uthpalawarna Sri Vishnu Maha Devalaya which was destroyed by the Portuguese was built by King Dhapulusen in 661 AD. According to the Buddhist literature, the Buddha before he passed away had asked the God ‘Shakra’ to protect Buddhism in Sri Lanka. God ‘Shakra’ had entrusted this duty to the God ‘Uthpalawarna’. ‘Uthpalawarna’ meaning “colour blue” resembles the colour of God ‘Vishnu’, hence the Devundara Devalaya is known as the Uthpalawarna Sri Vishnu Deva Mandiraya.

The pioneer and market leader in herbal personal care products in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. The company manufactures and markets many leading brands including the top herbal soap brand Khomba Herbal and the heritage beauty soap brand Rani Sandalwood.

The Swadeshi Industrial Works PLC complies with the ISO 9001:2008 International Standards for Quality Management Systems and produces a portfolio of brands in a range of categories that include Rani Sandalwood beauty soaps, Khomba herbal baby soaps, Khomba herbal shampoos, herbal liquid soaps, herbal facial wash, herbal creams, floral perfumes, laundry soaps, washing powders and household cleaners. In an effort to strengthen the local manufacturing and to cater to the local market needs.

Amongst the product portfolio Apsara Venival, Perlwite, Lak Bar, Lady Perfume and Black Eagle Cologne Spray & After Shave are strongly perceived amongst the mass. Swadeshi plays a pivotal role in developing the Sri Lankan economy through promoting ‘Be Sri Lankan, Buy Sri Lankan’ concept. The company laboratory performs extensive research and development and ‘Safeplus’ the family hygiene soap is a result to a growing consumer need.

As a company, The Swadeshi Industrial Works PLC has made rapid progress by constantly upgrading its manufacturing process, investing in new technology and infrastructure. Today Swadeshi operates a large modern factory equipped with-the latest soap finishing equipment, resulting in very high quality finished soaps and personal care products.