‘Unilever Piyasa’ stall at Deyata Kirula offer visitors a unique experience
Saturday, 8 March 2014 00:00
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Under the sustainability and the upliftment of communities initiative of Unilever Sri Lanka, nine brands belonging to the Unilever family took part in the recently held Deyata Kirula exhibition with the ‘Unilever Piyasa’ declared open by Minister of Telecommunications and Information Technology Ranjith Siyambalapitiya.
A total of 600,000 people visited the ‘Unilever Piyasa,’ which gave them a one-of-a-kind one-to-one experience with the brands Wonderlight, Fair & Lovely, Max Fairness, Vaseline, Knorr, Laojee, Astra and Sunsilk.
In addition to taking part in many activities, the consumers were able to connect with one of the most media driven stalls at the exhibition, said Unilever Sri Lanka Communications Channel Manager Channa Tennakoon. “Each of the brands provided education and experience for the visitors, who were encouraged by the message they took back with them.”
Hair care brand Sunsilk offered advice on hair care and styling, while Vaseline provided information on the usage and benefits of using an adult moisturiser, generating awareness of body and skin care information.
Fair & Lovely provided advice on face care and fairness related issues with a unique skin analyser, giving visitors the opportunity to have their skin analysed. This was a tremendous opportunity for the young women to get their skin tested and appropriate advice given.
The well-known culinary brand Knorr made exciting cookery demonstrations come alive with day today ingredients which could be easily found but when used with Knorr, could create different ways of making special dishes.
As a brand close to the personal hygiene of consumers, Rexona took a very relevant and a personal message of the importance of reducing body odour, while dispelling myths associated with deodorants.
Representing the Unilever principle of being close to the consumers, each brand provided a hands-on opportunity the visitors to engage in a multi-dimensional manner with the brand, making the experience a novel one, added Tennakoon.
Unilever Piyasa was one of the most interactive stalls at the exhibition, giving the consumers the opportunity to participate in many games and activities. Wonderlight’s competition to select the smartest housewife went very well with the female visitors while crowds thronged the Sunsilk competition for the girl with the most beautiful hair. Vaseline and Rexona delighted visitors with branded computer games while Laojee kept the visitors enthralled with a card game and Max Fairness offered a dart game that captured the interest of the young men.
There were plenty of giveaways that captivated the visitors. Wonderlight gave away gifts together with free samples and many valuable gifts such as irons, TVs, blenders and other household equipment. Fair & Lovely and Vaseline gave away valuable gift packs while Knorr also offered kitchen utensils and electric kettles as gifts. Prizes of value and electric kettles were also given away as gifts by Laojee while Max Fairness provided plenty of gifts.
Many attractive prizes such as a free haircut for the purchase of Sunsilk shampoo bottle at a discounted price were there to be won. A record number of 500,000 Laojee cups of tea and 500,000 Sunsilk conditioner sachets were given to the visitors. Astra Fried Rice was also sold at a special price for the visitors.
“The samples given out added value to the consumers visiting our stalls. It was something they could take home, while winning gifts also heightened the experience the stalls provided for them.”
A brand new Honda CBR, a custom manufactured motor bike exclusively brought down for Max Fairness, was the icing on the cake to be won by those purchasing a pack at the exhibition –Dulip Jayaweera of the Sri Lanka Air Force was the lucky winner who collected his valuable gift from Brand Ambassador Nuwan Kulasekara.
“All in all, Deyata Kirula gave us a wonderful opportunity to reach consumers and add something special to their day. For Unilever Sri Lanka and its diversified brands, it was indeed an opportunity to connect with the Sri Lankan consumer who uses so many of our products every day,” concluded Tennakoon.
