Litro Gas using technology to connect with customers through new app

As the country’s leading supplier of domestic gas, Litro Gas has always strived to maintain a close relationship with its customers – that relationship acquired a new and tech driven dimension with the launch of the Litro Gas app recently.

The formidable strength of Litro Gas in the market, achieved with a 75% market share and a customer base of 4 million and growing, translates into a wide outreach throughout Sri Lanka, giving the company a unique advantage and an unparalleled access to consumers.

The Litro Gas customer delivery mechanism, activated through a strong customer centric approach at work across a network of 35 distributors located island-wide, 1,500 home delivery hubs and 11,000 point of sale locations, has entered a new phase of growth and access with the Litro Gas app.

Launched recently to seamlessly connect with customers, the Litro Gas app gives the customer the ability to be in control of the entire delivery process, enabling the customer to engage with the company in an on-demand mode.

“Harnessing of technology to get closer to our customers is a key function for us in everything we do,” said Litro Gas Lanka Ltd. and Litro Gas Terminal Lanka Chairman and CEO Anil Koswatte. “In an era when customers choose to use their smartphone or tech device to connect with the services they need, introducing the Litro Gas app adds tremendous value to our customer centric approach.”

Litro Gas brings a unique legacy to the energy industry in Sri Lanka – one that combines its multinational heritage with efficiently managed state ownership enterprise status. It’s a combination that has proven to be a text book scenario of a perfect private-public partnership, one that is clearly focused on enhancing the customer experience at multiple levels of engagement.

“Providing domestic gas facility for our customers may be a functional aspect of our business but it is utilised for a family-centred purpose, one that is close to the heart of every family. We understand the importance of that interaction, reflected in our thinking in making use of technology to connect with our customers on a one to one basis,” Koswatte reiterates.

Technology is clearly an advantage for a company with a turnover of Rs. 45 billion – it drives every aspect of the business and empowers a strong and efficient team to deliver exceptional results to the customers, while ensuring that safety and industry best practices are heeded.

Litro Gas Lanka Ltd. (LGLL) and Litro Gas Terminal Lanka Ltd. (LGTL) owned by The General Treasury through The Sri Lanka Insurance Corporation, has the distinction of functioning as a corporate entity with a clearly defined set of values that are based on achieving core competencies. 

Litro Gas continues to champion standards that have driven its success story from the beginning – when Royal Dutch Shell was purchased by the Government in 1995. Over the years, the company has grown into a powerhouse of potential and outstanding success, managed by a highly competent team of 234 employees.

“Our team is tech-driven and utilises state-of-the-art technology at every level of operations – from supply to storage and delivery through our various customer touch points. And now, as we have debuted the Litro Gas app, we are leveraging on technology as the platform to expand our customer outreach,” Koswatte adds.

As the Government’s journey of prosperity and development gets under way, Litro Gas has a tremendous role to play in such a challenging national undertaking – “We have a mission to achieve in uplifting the living standards of the people who are not yet using LPG as a clean energy source. When they switch from firewood that causes indoor pollution to using gas for cooking, they are upgrading their way of life.”

This process is already empowering plantation communities where firewood has been replaced by domestic gas provided by Litro Gas – “It’s an improvement to the community that captures the spirit of true development and progress.”

Improving living standards is directly linked to the country’s development goals – an objective Koswatte says Litro Gas is conscious of.