Tuesday Nov 05, 2024
FT
Tuesday Nov 05, 2024
Friday, 15 February 2019 00:00 - - {{hitsCtrl.values.hits}}
Sri Lanka’s premium entertainment channel TV Derana has become the first and only Sri Lankan YouTube channel to reach one million subscribers, cementing its position as the most trusted and well-received entertainment portal with the largest audience in the country.
TV Derana’s YouTube channel was created just seven years ago in January 2012, and during this period the channel’s subscriber base increased steadily. TV Derana’s YouTube channel now boasts the highest subscriber base among all the YouTube channels in Sri Lanka.
The over 13,000 videos uploaded so far on TV Derana’s YouTube channel have generated more than 847 million views in total, with a watch time of 12,792 years over its lifetime.
The channel receives over 400,000 video views on average every day with a watch time of 25 years. The contest uploaded on Derana’s YouTube channel varies from teledramas, reality shows, musical and educational programmes among a host of others.
Teledramas aired on TV Derana such as “Mali,” “Sidu,” “Deveni Inima” and the latest hit series “Ravana” are among the most watched programs on television as well as online in the country. ‘Deveni Inima” teledrama has an average of 600,000 to 650,000 views for every episode, which is a unique record for a daily soap in Sri Lanka.
The achievement is a landmark honour in the growth trajectory of Derana, which has been consecutively rated No. 1 by conventional media research companies.
Derana is a premium entertainment and news channel offering multichannel access including television, radio, and online services. A pioneer in digital content and online entertainment in the country, Derana aims to transform and revolutionise Sri Lanka’s television industry while taking it to new heights.
Derana has stayed true to its brand credo of “Protecting indigenous values while protecting our future” and has won the hearts of Sri Lankans across the spectrum with the multilingual offerings on its platforms.
Derana is synonymous with cutting edge innovative and fresh entertainment content, and has been recognised for delivering the most ethical and unbiased news and current affairs content.
With a corporate objective of “Purpose Beyond Profit”, Derana operates not only terrestrial television, radio and digital portals but also uses its influence to spearhead large scale social transformation initiatives that meet national needs.
