Iflix expands Kids portfolio following tremendous viewership growth

Friday, 26 January 2018 00:00 - - {{hitsCtrl.values.hits}}

Iflix, the world’s leading entertainment service for emerging markets, is thrilled to launch its all new dedicated iflix Kids Channel, with an expanded selection of hundreds of top movies and TV series for children of all ages from many of the world’s most popular studios and brands, available to both stream and download.

The all-new iflix Kids Channel will feature Cartoon Network - Adventure Time, Ben 10, Clarence, Regular Show, We Bare Bears, Uncle Grandpa, Steven Universe, The Powerpuff Girls and Mighty Magiswords; Nickelodeon – Avatar: The Legend of Aangandi Carly; Nick Jr. – Blue’s Clues, Wallykazam! and Blaze and the Monster Machines.

Iflix recently also added family favourites such as Zookeeper, Hugo, Rango, The Adventures of Tintin, Adventures of a Teenage Dragon Slayer and many more to its Kids library.

Iflix Group Chief Content Officer Sean Carey said: “Kids is a core segment we are focusing on in 2018. Usermetrics reveal increasing and sustained engagement. We have seen tremendous growth in usage stats, with a 74% increase in session times on Kids content including a 630% jump in minutes viewed in 2017 compared to 2016. We are thrilled that both our young and young-at-heart users can now easily discover and enjoy some of the world’s best studios, brands and titles for Kids – unscheduled and on-demand.”

Now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming.

Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets and television sets, for viewing wherever, whenever.