The Design Atelier: Official digital strategy partner for Sri Lanka’s first IMAX cinema

From left: Zeppelin Advertising Marketing Executive Parami Senevirathne, Scope Cinemas Chairman Naveed Cader, Zeppelin Advertising/The Design Atelier Director Jitendra Uduman, Scope Cinemas Head of Marketing and PR Chassy Cortes, Account Manager/Creative Designer Shoun Croos, Creative Designer Kavindu Hewage, Creative Lead/Designer Malavan Thanaventhan, and Creative Designer Edward Sanjai 

In a ground-breaking move for the Sri Lankan entertainment industry, Scope Cinemas has unveiled the country’s first IMAX cinema. The Design Atelier is proud to stand as the official digital strategy partner for this landmark project. 

This collaboration marks a significant milestone not only for Scope Cinemas but also for The Design Atelier, showcasing their expertise and dedication to pioneering digital strategies in the cinema industry in Sri Lanka.

For over two years, The Design Atelier has been the trusted digital strategy partner for Scope Cinemas, crafting innovative campaigns and engaging digital experiences that resonate with movie enthusiasts. The introduction of the IMAX format in Sri Lanka represents a monumental leap forward, and The Design Atelier is honoured to be part of this exciting journey, ensuring the campaign is nothing short of spectacular.

IMAX is globally renowned for its unparalleled visual and sound quality, providing an immersive cinematic experience that is second to none. Bringing this state-of-the-art technology to Sri Lanka underscores Scope Cinemas’ commitment to offering premium entertainment. The Design Atelier’s role in strategising and executing the digital launch of the IMAX cinema is a testament to their innovative approach and dedication to excellence.

The Design Atelier, a dynamic creative arm of Zeppelin Advertising Services, has grown significantly since its inception. Zeppelin Advertising Services, established in 1982, is a pioneer in the corporate gifting and premiums industry. The successful evolution from traditional advertising to a full-fledged creative agency highlights The Design Atelier’s commitment to growth and adaptability in an ever-evolving market.

This partnership with Scope Cinemas is more than just a business collaboration; it is a shared vision of innovation and excellence. The Design Atelier is dedicated to crafting a digital strategy that not only highlights the exceptional features of the IMAX experience but also builds anticipation and excitement among moviegoers. Their creative campaigns, engaging content, and strategic digital initiatives have made the IMAX launch a resounding success.

Scope Cinemas Head of Marketing and PR Chassy Cortes shared her thoughts on the collaboration: “The Design Atelier has proven that not only are they highly-professional, innovative and hardworking, but they also go above and beyond in understanding the brand. When an agency starts to think like the brand, there is no doubt that we have created a synergy that will only propel the brand to greater heights, and not just to achieve goals. The Design Atelier has become synonymous with Scope Cinemas and the recently concluded overall IMAX launch campaign is a testament to their exceptional capabilities. Their dedication to our brand’s vision and their ability to consistently deliver outstanding results have been invaluable. The creativity, passion, and professionalism they bring to every project make them an indispensable part of our journey. The Design Atelier doesn’t just meet our expectations—they exceed them, turning our ideas into impactful, memorable campaigns. We look forward to many more years of successful collaboration and continued innovation with The Design Atelier by our side.”

Zeppelin Advertising Services and The Design Atelier Director Jitendra Uduman expressed his excitement about the partnership: “We are incredibly excited and proud to be part of this journey with Scope Cinemas. The launch of Sri Lanka’s first IMAX cinema is a historic milestone, and being involved in this project from the digital strategy perspective has been immensely rewarding. We look forward to continuing our collaboration and achieving even greater success together.”

As Sri Lanka’s first IMAX cinema is now open, The Design Atelier invites everyone to join in celebrating this significant milestone. Follow Scope Cinemas and The Design Atelier on social media for the latest updates, sneak peeks, and exclusive content.