Enrique Iglesias Live in Sri Lanka concert sells 20% of tickets within 24 hours

From Left: Etisalat Lanka Chief Commercial Officer Yasser Aboulamayem, Sri Lanka Tourism Promotion Bureau Chairman Paddy Withana, Live Events CEO Shaq, Prime Lands Group Chairman B Premalal, Continental Insurance Managing Director Chaminda de Silva and EBC Radio Chief Operating Officer Chalaka Gajabahu

The Enrique Iglesias Live in Sri Lanka concert, to be held at the CR&FC Grounds on Sunday, 20 December, has sold a large number of tickets to international inbound travellers drawn here solely as a result of this first-in-Sri Lanka destination promotion event, which is the only Asian stop on the artist’s global tour.

Most interesting of all, concert organisers have revealed that 20% of ticket sales happened within 24 hours of tickets going on sale via liveevents.lk, wow.lk and mydeal.lk. This also follows Enrique’s YouTube announcement of this upcoming concert “going viral”, and having resulted in unprecedented online visibility and word of mouth, within just a few hours.

Limiting its ticket sales to just 8,500, to ensure a high quality event, the Enrique Iglesias Live in Sri Lanka concert is being organised by Kumar Sangakkara’s and Mahela Jayawardene’s Live Events together with presenting sponsor Prime Residencies, E FM and Revd.  With the concert likely to soon sell out, this Sri Lankan-first will no doubt finally put to rest any concerns about whether the local entertainment industry is up to the task of hosting its first-ever A-list pop star, especially important since global A-listers like Enrique have the ability to reach hundreds of millions of fans, with his combined social media accounts alone tapping 70 million fans. Said iconic Sri Lankan Radio Personality (RP) and Live Events CEO Shaq, “Not only will Enrique’s performance here be a dream come true for our countrymen, it is also our profound wish that this international level event will be the first step in a journey leading to our island paradise becoming a bona fide destination for high-profile, globally-relevant events. We at Live Events are keen to nurture this nascent idea to its fruition.”

“The legendary Prime Lands Group, the leader in real estate sector in Sri Lanka together with its subsidiary Prime Residencies welcomes the legendary king of Latin pop Enrique Iglesias to experience the hospitality of Sri Lanka and its music loving people. Prime Residencies is changing the landscape of luxury living with many affordable luxury living projects in key locations to suit the ever-changing lifestyles of the people. 

“We feel music is one of the most powerful ways to bring people together and we want our Sri Lankan people to experience a rare opportunity to enjoy great music. That’s why we are really excited to be presenting a concert of this magnitude.  After all, we want our customers and the people of Sri Lanka to experience and enjoy world top ranking musicians and their performances. Prime Residencies is committed to take Sri Lanka to the world,” said B. Premalal, Chairman of the Prime Lands Group. Importantly, Etisalat and Continental Insurance are also sponsors of the spectacular Enrique Iglesias Live in Sri Lanka concert. Commenting, Etisalat Lanka Chief Commercial Officer Yasser Aboulamayem said, “We are proud to be the main sponsor and the official mobile network provider for an event of this magnitude. ‘Enrique Iglesias Live in Sri Lanka’ is a perfect platform for us to reach out to our core and potential customer base. Partnerships of this nature are testaments to our commitment in providing the best experiences in life for our customers which is not limited to our service offerings only.”