Hameedia hosts opening event for International Film Festival of Colombo

Friday, 6 November 2015 00:00 - - {{hitsCtrl.values.hits}}

Standing from left: Film Director Vimukthi Jayasundara, IFFC Festival Director Asoka Handhagama, Hameedia Managing Director Fouzul Hameed, Hameedia Head of Retail Sales and Marketing Yasotharan Paramanantham

Hameedia will be hosting the opening dinner for the International Film Festival of Colombo for the second consecutive year on 6 November. The festival, which will take place from 7 to 11 November, strives to put Sri Lankan cinema on the global map and is set to attract renowned personalities, filmmakers, filmgoers and critics from around the world.

The opening event will bring together the Film Directors’ Guild, festival participants and audience members in an effort to celebrate a new era of Sri Lankan and international cinema. The International Film Festival of Colombo was launched in association with the Okinawa International Movie Festival of Japan, to further promote the development of the film and cinema industry in Sri Lanka. Although Sri Lankan cinema has gained recognition at various independent festivals, the country had not been able to establish an effective film festival of its own. In order to fill this void, the International Film Festival of Colombo was launched in 2014 to help take Sri Lankan cinema to new heights.

Commenting on Hameedia hosting the opening dinner, Hameedia Managing Director Fouzul Hameed stated, “It is a great honour for us to host the upcoming opening dinner for the International Film Festival of Colombo, for the second year. Hameedia has continuously set the benchmark in fashion industry and is recognised as the leading menswear specialist in Sri Lanka. We are associated with many international events and are proud to extend our support to this important festival, which will play an important role in showcasing local cinema talent. Hameedia strives to not only transform the way men dress in Sri Lanka, but also aims to have an international impact. Supporting events of this nature, enables us to help other creative industries to achieve our mutual goal of taking local talent to international markets.”

Hameedia was established in 1949 and has grown to become a household brand in Sri Lanka. Renowned for high quality custom tailoring and ready-made clothes for gentlemen, the Hameedia multi-brand retail stores house a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and adidas to name a few.

Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalised experience at each store. With a network of over 30 outlets across Sri Lanka and a team of over 1,000 employees, Hameedia has a strong local presence and has also expanded globally with outlets in the Maldives and Australia.