SLT Mobitel, Sirasa TV launch ‘Kotiyak Vatina Adahasak’

SLT Mobitel Chief Operating Officer Nalin Perera exchanging the partnership agreement with The Capital Maharaja Organization Head of Electronic Media and Group Director Nedra Weerasinghe. Also present were MTV Channel Group Director Aditya Ray, SLT Mobitel General Manager Enterprise Business Prabhath Gamage and Sirasa TV Channel Head Chandana Sooriyabandara

SLT Mobitel together with Sirasa TV launched Sri Lanka’s first-ever technology based innovation reality TV show ‘Kotiyak Vatina Adahasak’ recently. The program is powered by SLT Mobitel which has conceptualised the program and it is produced and planned to be aired by Sirasa TV for local TV.

The objective of the program is to inspire innovative ideas to address real life challenges through the wonders of technology. All contestants will compete against each other with their innovative ideas to transform the same into viable products and potentially into successful business startups. Each stage of the program will be judged by a panel of judges comprising of industry experts, entrepreneurs and academics across different industries.

In the first stage of the program, all screened and shortlisted applications will be given the opportunity to pitch their innovative product ideas to a panel of judges and there will be a series of auditions where the applicants will be further shortlisted.  At the end of the program, the top ranking innovations will be selected and the finalists will receive attractive rewards. 

Application submissions for the program were opened on 12 July online. Ideas submitted to the program can be related to any field with a connection to technology and ICT. The innovations can range from a simple tech gadget to a composite solution for a critical issue or something completely novel. Contestants are encouraged to use new technologies like mobile, web, IoT (Internet of Things), big data, electronics, NFC, virtual reality etc., and to come up with innovative products, solutions, systems, platforms, apps etc. Furthermore contestants need to pitch their ideas with a business sense in mind with relation to productisation, marketing and sales.

Another special aspect about the program is that it provides the contestants the opportunity to gain exposure among industry experts, academics, practitioners, entrepreneurs etc. They will also closely engage with program mentors to receive constant guidance and feedback regarding their ideas and innovations while being a part of a reality TV show on national television.

Commenting on the initiative, SLT Mobitel Chief Operating Officer Nalin Perera stated: “SLT Mobitel is proud to bring this program as a first of its kind to the nation and also as an opportunity to the young talent who will disrupt and innovate products and solutions to cater to the needs of the present and future generations of our nation. We are also thankful to Sirara TV for partnering with SLT Mobitel for the initiative.”

The Capital Maharaja Organization Head of Electronic Media and Group Director Nedra Weerasinghe commented: “Technology is an essential part of our lives today and few can imagine living without it. The technology we create now creates the future. We are happy to partner with SLT Mobitel on ‘Kotiyak Vatina Adahasak’. Once again Sirasa TV has gone beyond just another TV show with ‘Kotiyak Vatina Adahasak,’ by providing a platform for startups and entrepreneurs to shine in providing innovative solutions through ICT, which will be highlighted and rewarded through this program.”

SLT Mobitel has always been in the forefront of ICT and technology innovations with the introduction of various products and services to the market.  The launch of this innovation based reality show stands testament to this fact and it will indeed take the ICT and technology landscape to the next level. For more information on the program and online registrations please visit kva.mic.lk website.