AIA Insurance pioneers digital innovation

• Sets new benchmarks in digital innovation and customer excellence in insurance industry

AIA Sri Lanka said it continues to lead the way in digital innovation within the insurance industry, setting new benchmarks for customer convenience and technological advancement. 

Demonstrating its commitment to transforming the insurance landscape through cutting-edge technology, AIA Sri Lanka was honoured with four prestigious Information Technology awards, highlighting its dedication to providing unparalleled customer experiences.

At the esteemed Insurance Asia Awards last year, AIA Sri Lanka was honoured as the winner of the “Digital Transformation Initiative of the Year”. This prestigious recognition, awarded at a prominent regional awards ceremony, celebrates the company’s transformative efforts and reflects its unwavering dedication to empowering both employees and customers through digital innovation across Asia. Further cementing its position as a technological leader, AIA Sri Lanka received the title of “Most Effective Adoption of Technology” at the ICC Emerging Asia Insurance Awards. This accolade underscores the company’s expertise in utilising advanced technologies to enhance operational efficiency and drive sustainable growth in the dynamic insurance market of emerging Asia.

AIA Sri Lanka’s technological advancements have also significantly contributed to sustainability. The company earned the prestigious Zero Waste and Efficient Resource Utilisation, Waste Reduction Award at the ESG Business Awards organised by Charlton Media Group. This recognition highlights AIA’s innovative IT system developments that have substantially reduced paper usage, printing materials, and e-waste through digital solutions.

Additionally, AIA Sri Lanka’s prowess in data-driven decision-making was recognised at the FITIS Awards, where it secured the Bronze Award for Best Use of Data and Insight. This honour reflects AIA’s dedication to leveraging data insights to enhance customer interactions, ensuring exceptional service and tailored solutions.

AIA Sri Lanka Chief Technology Officer Umeshi De Fonseka, expressed heartfelt appreciation to AIA’s customers, partners, and employees for their support and dedication. “These awards are a testament to our relentless pursuit of excellence and our commitment to putting our customers at the heart of everything we do. We remain steadfast in our mission to drive digital innovation, foster meaningful connections and create positive impact in the communities we serve.”

AIA Sri Lanka said as it celebrates these significant milestones, the Company looks forward to continuing its journey of digital transformation, driving innovation, and delivering unmatched value to customers across Sri Lanka. With a focus on customer centricity and technological advancement, AIA Sri Lanka is well poised to shape a future characterised by prosperity, resilience, and wellbeing.