AIA is ‘Sri Lanka’s Best Life Insurance Company’ for the 2nd consecutive year

Thursday, 22 April 2021 00:04 - - {{hitsCtrl.values.hits}}

AIA – Sri Lanka announced yesterday it has been recognised as the ‘Best Life Insurance Company in Sri Lanka’ for the second consecutive year, by the internationally acclaimed Global Banking and Finance Review.

This prestigious recognition followed a detailed assessment of key performance indicators by the UK-based media powerhouse, which analyses the financial industry and the global economy. The award is testimony to the significant contribution made by AIA – Sri Lanka to the life insurance industry.

AIA has many attributes that contributed to this award, including having the strongest Capital Adequacy Ratio (CAR) in Sri Lanka’s insurance industry, making it the best disposed to withstand risk or crisis. This was most evident during the recent COVID-19 pandemic during which AIA was able to stand strong, honour all claims and continue business uninterrupted. AIA’s stability is supported by a prudent investment strategy and high quality of investments.

AIA – Sri Lanka has always exceeded expectations with a track-record of paying better than promised policyholder dividends for over 30 years. The company’s innovative digitalisation efforts and focus on ease-of-doing business has strengthened its reputation of being a truly customer-focused insurer. Keeping a keen eye out for customer needs and addressing them ahead of time is something AIA does well, as with the case of pioneering the introduction of telemedicine services in the industry, well ahead of the pandemic.

In fact, AIA’s ground-breaking efforts to move away from being just an insurance provider to a partner in their customers’ wellness journey is rooted in its brand promise of helping people live healthier, longer, better lives. The ultimate goal is to facilitate an entire eco-system that help customers become healthier, wealthier and happier. Most recently, the company announced the introduction of six free consultations with Sri Lanka Medical Council-registered Wellness Specialists via the oDoc app, for all customers with an Annual Premium of above Rs. 100,000. AIA also continues to promote health and wellness through the ‘AIA Vitality program’, which includes pioneering initiatives such as ‘Sri Lanka’s Healthiest Workplace Survey’ which aids workplace wellness.

The company has also been recognised as a ‘Great Place to Work in Sri Lanka’ for eight consecutive years and as a ‘Best Workplace for Women in Sri Lanka’ for three years straight. These awards demonstrate the company’s great workplace culture, which encompasses equality, inclusivity and opportunity to grow.

AIA is well connected to the community and is a company with a big heart. Be it the partnership with the Sri Lanka Cancer Society, renovating underprivileged schools and hospitals around the island, saving lives during Poson, providing free COVID-19 covers for health sector workers and donation of PPE equipment or providing higher education scholarships, AIA – Sri Lanka is a company that prioritises giving back to the community. Throughout it all, AIA – Sri Lanka’s mission has been to help Sri Lankans become physically and financially strong, while enjoying life to the fullest.