Allianz Lanka ranks No. 1 as Loyalty Leader in Global NPS Survey 2022

Tuesday, 28 February 2023 00:01 - - {{hitsCtrl.values.hits}}

Allianz Lanka has announced that its recently conducted Global NPS survey results indicate that Allianz Lanka is currently leading in the market, achieving the Loyalty Leader position amongst the competition.

This is an achievement that shows that Allianz has outperformed the competition across all five customer journeys and further has scored highly across top business drivers.

NPS Survey is an annual study conducted by Allianz Group with all its OEs to measure the customer loyalty towards the Brand. Net Promoter score (NPS) is measured by deep diving insights from Insurance Policy Holders’ on their opinions to find out their willingness to recommend any insurance brand to another by taking business drivers such as Price, Brand, Service quality, Product Quality and customer touch points such as Sales, Renewals, Claims, Communication and Contract management into consideration. A sample of island-wide General Insurance policyholders were interviewed from January to December 2022 to gather these research insights.

Explaining the significance of the achievement, Allianz Lanka CEO Alan Smee said: “The Net Promoter Score (NPS) is a crucial tool in measuring customer loyalty and predicting future business growth for any organisation. A high NPS score is a testament to the strength of a brand and its exceptional service quality. We are grateful to both our employees, for their dedication to delivering outstanding customer journeys, and our customers, for ranking us #1. We aim to continue providing the same level of customer excellence in 2023 and beyond.”

Chief Marketing Officer Mangala Bandara said: “This is the first time in Allianz history that we have achieved this position and it demonstrates the results of our hard work and strong brand recognition among our customers. All our departments and teams worked seamlessly together to launch several initiatives in 2022, including COVID-prevention awareness programmes, mental health programs, our brand campaigns, innovative insurance solutions, digital apps, and continuous and ongoing CSR and sustainability campaigns. These efforts have greatly contributed to our success. I also believe the launch of our corporate campaign, and series of innovative initiatives, such as the simply insurance educational video series for social media platforms, developing digital apps for claims journeys, have strongly contributed towards this success.”