Amana Bank climbs 14 positions in Top 100 Most Valuable Brands

Wednesday, 2 August 2023 00:02 - - {{hitsCtrl.values.hits}}

Managing Director/CEO Mohamed Azmeer

Vice President – Retail Banking and Marketing Siddeeque Akbar

Amana Bank has climbed an impressive 14 positions in the latest ranking index of LMD Brand Finance Top 100 Most Valuable Brands in Sri Lanka.

The significant ranking advancement from 81st to 67th position in a period of one year is a testament to Amana Bank’s growing popularity and strong brand acceptance.

In a challenging year, Amana Bank stood out as one of the few brands to record a positive growth in their brand value, highlighting the bank’s resilience and successful adaptation to changing market dynamics, while maintaining its focus on delivering outstanding performance. Amana Bank’s customer-centric approach and willingness to adapt to changing market dynamics have undoubtedly contributed to its rising brand value and market position.

The LMD Brand Finance Most Valuable Brands ranking was conducted in partnership with Brand Finance, a renowned global brand valuation consultancy. The ranking process involves analysing financial data from companies listed on the CSE and insights from private enterprises. Market trends are examined using Bloomberg data, and consumer sentiment is measured through a survey with 2500 respondents. Further additional research was undertaken in the business to business (B2B) space for Banks and Telecom industries to understand the business sentiments of corporate decision-makers.

Amana Bank Vice President – Retail Banking and Marketing Siddeeque Akbar said: “We are happy to witness Amana Bank’s rise in the LMD Brand Finance Most Valuable Brands Ranking. This is a reflection of the dedication and hard work of our entire team, who have consistently gone above and beyond in building a strong brand.”

Amana Bank Managing Director/CEO Mohamed Azmeer said: “We are grateful for the trust our customers have placed in us, as we remain committed to providing them with innovative and people friendly financial solutions towards enabling growth and enriching lives, which is at the core of our brand strategy.”