BOC launches ‘Rewardz Plus’ points-based reward scheme for credit cardholders

Tuesday, 11 February 2025 01:49 - - {{hitsCtrl.values.hits}}

The Bank of Ceylon (BOC) recently introduced a points-based rewards scheme, ‘Rewardz Plus,’ aimed at providing added value to its credit cardholders while enhancing customer engagement and loyalty.

The launching event of the service, which was held at BOC head office, was graced by Chairman Kavinda De Zoysa, General Manager/CEO Russel Fonseka, and corporate and executive management of BOC. Initially rolled out for credit cards, the scheme is designed to encourage increased usage and reward customers through a structured points accumulation and redemption system.

Rewardz Plus allows credit cardholders to earn points, based on their spending. Customers can redeem their accumulated points through a range of options available via the rewardzplus.boc.lk. These options include purchasing e-vouchers from registered merchants and service providers, shopping online at selected stores, booking flights and hotels, and offsetting bills at participating merchants.

Speaking on the launch, Deputy General Manager (Product and Banking Development) Y.A. Jayathilake of Bank of Ceylon stated, “Introducing Rewardz Plus offers our credit cardholders an opportunity to get more value from their everyday spending. This initiative is designed to provide greater flexibility and convenience, allowing customers to redeem points across a variety of options, from travel to shopping and bill payments. We believe this program will encourage increased engagement with our credit card customers while recognising and rewarding them.”

BOC has been rewarding its payment cards users by way of various programs such as Seasonal discounts and throughout the year discounts at supermarkets, hotels and restaurants. With the introduction of Rewardz Plus the credit card customers will be able to enjoy more benefits in addition to those discount programs.

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