CH17 adds insurance as a key element to its loyalty program

 CEO/Principal Officer Bandula Somadasa exchanging documents with CH17 Loyalty CEO Jumar Preena after the signing. Also present are Financial Controller Sanath Liyanage, General Manager – National Projects Pricilla Moses, General Manager – Business Development Dilini Guruge and Senior Manager Business Development Malki Wijesinghe and CH17 Loyalty Director Sanjeewa Perera

• Seeks industry advice to make insurance more affordable and to be within reach of the ordinary worker

CH17 Loyalty entered in to a strategic partnership with one of the leading insurance advisors to recommend from within its portfolio of service providers, insurance solutions that would benefit the on-going multi-facility loyalty program of the company.

Lak Insurance have been tasked with the responsibility of developing attractive, purposeful and easy to subscribe schemes for different grades of employees based on their income and affordability. 

A Memorandum of Understanding between CH17 and Lak Insurance was signed on May 31 in Colombo.

“We have come out of the traditional method of introducing an insurance product. We added several benefits as add-ons. Lifestyle based products and services will be part of the deal,” CH17 Loyalty CEO Jumar Preena pointed out. 

“Health and life insurance have become a necessity in today’s life as never before. We need to adopt different techniques that will attract the consumers,” Jumar emphasised.

“At CH17 Loyalty, we got the clients and the customers in the same platform and we encourage them to understand each other’s needs,” he added. “Our customised loyalty programs has attracted a number of leading firms in the private sector and they have enrolled most their staff and employees as part of the HR initiatives.”

LAK Insurance Brokers Ltd. is a licensed insurance broker under the Insurance Regulatory Commission of Sri Lanka It is a fully-owned subsidiary of K.M. Dastur & Company Private Limited incorporated with its Head Quarters based in Kuala Lumpur, Malaysia. 

“We have got the resources to create innovative solutions in insurance risk management and insurance underwriting to help clients. We create value by bringing together top professionals who work across range of disciplines in a seamless, integrated fashion designed to serve our clients in the most customised manner possible”