CMA webinar on strategic cost management to drive business in new normal

The Institute of Certified Management Accountants of Sri Lanka has organised a virtual webinar on ‘Strategic Cost Management to Drive Business Performance in the New Normal’ on Tuesday, 8 December from 6:30 p.m. to 8 p.m. via Zoom. 

The welcome address will be delivered by Prof. Lakshman R. Watawala, Founder President, CMA Sri Lanka and the webinar will be conducted by Gary Cokins. 

Cokins is an internationally recognised expert, speaker, and author in advanced cost management and performance improvement systems. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at www.garycokins.com Gary received a BS degree with honors in Industrial Engineering/Operations Research from Cornell University in 1971. He received his MBA from Northwestern University’s Kellogg School of Management in 1974.

The objective of webinar is organizations can benefit from leveraging Enterprise Performance Management (EPM) methods to assist them with their recovery from the Covid-19 pandemic to a “near” normal environment. 

The pandemic has disrupted all organisations from the path they were headed. Applying EPM methods will be essential for organisations to navigate returning to their prior path and potentially on a trajectory course with even better performance than the direction they were headed. 

Key EPM methods will be: (1) net cash flow projections based on driver-based demand forecasting

(2) calculating the more profitable products, service lines, channels, and customers; and (3) identifying the key performance indicators [KPIs] to monitor to keep managers   aligned with the actions needed to recover. 

This presentation will describe how to complete the full vision the enterprise performance management methods including analytics.

The webinar will include a panel discussion which will be moderated by A. N. Raman, Advisory Council Member, CMA Sri Lanka and Past President, SAFA. The eminent panelists are Mahendra Jayasekera, Managing Director, Lanka Tiles PLC and Dr. Nuwan Gunaratne, Senior Lecturer, Department of Accounting, University of Sri Jayewardenepura

The webinar is meant for Board of Directors, CEOs, CFOs, financial officers and controllers, management and cost accountants, financial and business analysts, budget managers, strategic planners, marketing and sales managers, supply chain analysts, risk managers, CIO and information technology staff.

The webinar will conclude with a question and answer session where participants will also have an opportunity to discuss practical applications and obtain clarifications via chat option. 

Those who wish to attend are requested to send an e-mail to: [email protected] on or before 7 December.