Ceylinco Life launches ‘Viyaparika Athwala’ to support Sri Lankan entrepreneurs

Motivational speaker Udaya Devamulla addressing the audience at Ceylinco Life’s inaugural ‘Viyaparika Athwala’ program 

Ceylinco Life has announced the launch an entrepreneur development program titled ‘Viyaparika Athwala,’ which will be conducted islandwide to support the aspirations of Sri Lankan business people, in the backdrop of the challenges posed by the COVID-19 pandemic.

Loosely translating to ‘A hand to business’ the program will consist of a monthly seminar focusing on motivational as well as behavioural aspects that can help entrepreneurs better manage their businesses as well as their work-life balance, the company said.

The first workshop under this initiative was held recently in Kandy with the participation of a group of entrepreneurs in the area, in accordance with the COVID-19 health and safety guidelines stipulated by the Ministry of Health and the Government. At the helm of the event was motivational speaker Udaya Devamulla who addressed the audience on goal setting and overcoming obstacles.

Ceylinco Life has planned 12 such programs for the year ahead, all of which will include addresses by key resource personnel on topics such as goal setting, handling obstacles and overcoming problems, living a healthy and active life, health tips, and best practices in health screening.   

Commenting on the launch of this program, Ceylinco Life Managing Director Thushara Ranasinghe said: “Besides promoting a positive and well-balanced approach to business, we hope the programme will also encourage entrepreneurs to pursue their ambitions with confidence. As the country’s leading life insurer, we know through our interactions with hundreds of thousands of people that fear of risk can limit a person’s ability to pursue goals, and by extension, the capacity to earn. We will elaborate on how de-risking one’s ambitions can unleash potential that has been held in check.”

‘Viyaparika Athwala’ will also provide a platform to create awareness among busy and ambitious entrepreneurs on how life insurance can help them to work towards and achieve goals and dreams, by providing the peace of mind needed to work towards personal and career goals.