Ceylinco Life now offers cash rewards to Family Savari winners

Ceylinco Life has announced that going forward, it will reward winners of its popular ‘Family Savari’ promotion with cash prizes in a response to the mercurial economic situation in the country, ensuring that policyholders continue to receive the same values corresponding to the prizes they win.

Now in its 15th year, the Family Savari promotion has since the start of the COVID-19 pandemic been rewarding winners with gold instead of overseas holidays and local excursions. However, due to the foreign exchange issues in the country, the company said it hopes to provide the full value of the prizes through cash rewards. 

“In the current context, we believe that our Family Savari winners would appreciate receiving the full value of their prizes in cash,” Ceylinco Life General Manager – Marketing Samitha Hemachandra said. “Now, each first prize winner at the bi-monthly draws will receive Rs. 1 million in cash, while another 75 winners will receive cash prizes totalling Rs. 3 million.”

In all, more than 1,000 policyholders will be rewarded when ‘Family Savari 15’ concludes in August, with a prize bag worth over Rs. 30 million. This includes supermarket shopping vouchers with a cumulative value of Rs. 6 million as consolation prizes.

To be eligible to win prizes at the six bi-monthly draws, all Ceylinco Life customers have to do is to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period. Additional winning chances are given to customers who pay their premiums directly to the company and further chances are assigned corresponding to the time they have been Ceylinco Life customers. 

Intended to stimulate interest in life insurance, encourage policyholders to keep their policies active, the ‘Family Savari’ program has benefitted more than 26,600 people to date. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.