Ceylinco Life to launch 15th ‘Life Insurance Week’ with art and essay competition

Ceylinco Life’s role as an enabler of policyholders’ life goals will find new expression through a country-wide children’s art and essay competition which will be the highlight of the 2022 edition of the life insurance leader’s Life Insurance Week (LIW) initiative to be worked out from 11 to 17 February.

Engaging with children to articulate the emotive message that the security provided by life insurance de-risks the ambitions of the company’s policyholders and encourages them to pursue their dreams, Ceylinco Life plans to reward the creative submissions of 312 children in three age groups with cash and consolation prizes.

In another change, the Life Insurance Week program, now in its 15th year, will be conducted on a digital platform instead of the door-to-door interactions of the past, in consideration of the need to observe health and safety protocols, the company said.

Ceylinco Life has announced that the island-wide art and essay competition aptly titled ‘Sihina Sithuwam’ will be themed ‘Your dream when you grow up’ and is designed to contribute towards educating the general public on the importance of life insurance. 

The competition will be open to children between the ages of four and 15, in three groups, and participants will be invited to submit their drawings or essays written in Sinhala, Tamil or English via the ‘Sihina Sithuwam’ web portal or to hand over hardcopies to a Ceylinco Life branch closest to them between 1 February and 15 March. Each child is entitled to a single entry under one of three age groups: Ages 4-7, Ages 8-11, and Ages 12-15. While the art competition is open to all categories, essay entries will be accepted from children in the two older age groups.  Ceylinco Life General Manager Marketing Samitha Hemachandra said: “The theme of the competition not only stimulates young minds to imagine the bright future ahead of them but also serves as a reminder to the adults about their responsibility to help make those dreams come true. This is where Ceylinco Life’s credo of de-risking the ambitions of its customers comes into play. With the Life Insurance Week campaign, we want to increase awareness of our role as a partner that supports the achievement of their goals.”

The ‘Sihina Sithuwam’ Art and Essay Competition will reward the first-placed entries in each category, language and age group with Rs. 30,000 in cash, while every second and third-placed entry will win Rs. 20,000 and Rs. 10,000 respectively. In addition, 225 child artists will win district prizes, and consolation prizes will be presented to exceptional essay and art submissions. Every child will also be presented a Certificate of Participation. 

The ‘Life Insurance Week’ campaign itself will take place between 11 and 17 February, during which Ceylinco Life will step up its messaging about the importance of life insurance and its benefits via digital platforms. Simultaneously, the company’s sales consultants will create awareness about the ‘Sihina Sithuwam’ Art and Essay Competition by visiting schools and nurseries island-wide, while print, radio and social media communications will support the initiative.